Three top Realtors庐 in , have joined forces to take their already successful real estate practices to the next level. The trio announced the opening of their new brokerage, 皇冠体育app Hometown Living, in the first quarter of 2022.聽

皇冠体育app Hometown Living combines the talent and resources of Paul Bullington, Tia Armstrong, and Beth Edwards. All three owners have high-performing real estate businesses but sought an avenue to progress their careers, build a legacy, and continue to expand their footprint. The trio concluded that merging to create a cohesive leadership team and leveraging the power of an established and respected franchise was the perfect opportunity to develop in Dickson and beyond. 

Paul Bullington acts as the Director of Operations for 皇冠体育app Hometown Living. He has experience as a real estate broker, property manager, and investor. He began his career in real estate in 2007 and has earned his GRI, ABR, AHD, e-PRO, SFR and is an Accredited Staging Professional.聽

In addition to his role with 皇冠体育app Hometown Living, Bullington is the principal broker, owner, and property manager of Willow Residential + Property Management, managing properties in Dickson, Hickman, and Humphreys counties. As a property manager, he earned the Accredited Residential Manager庐 designation and is a member of the Institute of Real Estate Management and the National Association of Residential Property Managers. Bullington has a people-first mentality and strives to treat his investors, tenants, clients, and agents with the utmost care and respect as befitting a friend or family member. Paul lives by the motto, “More than real estate: RELATIONSHIPS.鈥�

Tia Armstrong, the Director of Broker Services for the new brokerage, comes with a long family history immersed in real estate. Her parents were both real estate agents and met at Century 21 in the 1980鈥檚, making her passion for the industry nearly hereditary. Armstrong began her career in real estate in 2014 after having her third child; returning to corporate America was no longer a desirable option. Armstrong later obtained her broker’s license in September 2020 and continued her path as a top Realtor庐 with dedication and determination. While she loves sales, training, and mentoring other agents, she is particularly skilled with investment and development.

“Paul, Beth, and I knew we wanted to work together to grow our already successful businesses, but we knew there was a missing link to take us to the next level,” Armstrong said. “When we had our initial discovery call with Patrick [van den Bossche], we all left that call with the same thought- 鈥業t just feels right!鈥� We couldn’t be more pleased that we learned about 皇冠体育app. Our paths crossed at the perfect time. We and are looking forward to this journey together.”

Rounding out the leadership team is Director of Agent Services, Beth Edwards. Edwards also comes from the corporate world with diverse and deep experience in customer service. She began her real estate career in 2014 while working in an auction office. Her experience helping others achieve their ownership goals inspired Edwards to obtain her license and focus on serving the community. 

鈥淔rom there history continues to write itself,鈥� said Edwards. 鈥淢y business goal has always been to help turn people鈥檚 dreams into lasting memories.  Now I also get to turn my own dream of opening a brokerage into a reality. 皇冠体育app Hometown Living will be the 鈥榙estination company鈥� for professional, productive agents who fit our culture and our client-centric philosophy.鈥�

The brokerage serves Dickson, Hickman, Lewis, Humphreys, Houston, Davidson, Williamson, Cheatham, Montgomery, and Maury counties, with potential to expand in future years.

鈥淲e are grateful that we connected with Paul, Tia, and Beth as they made the pivot from agent to owner. The entrepreneurialism, professionalism, and passion within them was evident from the first conversation, and we are going to do great things together,鈥� said Patrick van den Bossche, President of 皇冠体育app International. 鈥淲e want to partner with true real estate professionals who lead by example- ones that are unafraid to lean into healthy growth and expansion. We are confident that 皇冠体育app Hometown Living is the right group to provide first-class service to Dickson and surrounding communities. We are extremely proud to have them wave the 皇冠体育app banner.鈥�

To learn more, contact 皇冠体育app Hometown Living at 615-802-2000 or visit HometownLivingRE.com.

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As a real estate broker/owner, you have a lot on your plate鈥� from recruiting and retaining agents, to fielding countless vendor calls a day, to attending board and MLS meetings and more. It鈥檚 overwhelming. On top of all of that, technology advancements are creating new threats you may not even know exist.

1. Innovation is Outpacing Compliance Regulations

Your documents, data, and even private agent/client conversations live online now in a way they didn鈥檛 five years ago. With this new reality comes a variety of new compliance issues to keep on your radar.

Ada Compliant Website

Make your website easier to use for visually or hearing impaired visitors by implementing small tweaks, like adding alternative text for listing photos and transcripts for audiovisual content. 

Do Not Call List

To avoid potential legal issues, ask your agents to scrub their prospect list monthly, removing people who are on the Do Not Call List .

Smart Home Surveillance

Educate your agents and consumers on what types of conversations should and shouldn鈥檛 be happening at homes to avoid situations where sellers may be using nanny and door bell cameras to easdrop on potential buyer conversations.

2. Integration Between Real Estate Apps Makes Agents Happy

The more you can  with other apps your agents use, the easier it will be to recruit and retain agents.

Sticky Tool Retention

As a Broker/Owner, the more you can integrate your tools with your agents鈥� tools, the more the integrations become a sticky tool for retention. 

Competitive Advantage

According to a recent dotloop customer survey, 79 percent of respondents said integrations were important, yet only 18 percent use them 鈥� meaning there鈥檚 a low-hanging fruit opportunity for you to tout integrations as a competitive advantage to agents.

Evaluating Integration Vendors

When evaluating integrations, some questions to ask vendors include: Is it a one way or two way? How frequently does it update? What security do you have to protect the data?

3. Good Online Reputations Earn Client and Agent Trust

Your brand used to live only where you put it: In a newspaper ad, on a billboard or bus bench, etc. Now it lives everywhere. Anybody who interacts with your brand can now leave a review online whether you know it or not.

Google Reviews

Ask your happy agents and clients for Google reviews. More positive reviews should net you more leads because your brand will appear higher in search results, and people trust reviews from strangers. 

Realistic Reviews are Powerful

People trust 4.5 and 4 star reviews more than 5 star reviews, because they seem more believable. So don鈥檛 stress yourself out trying to get all perfect reviews. 

Review Strategies

As you implement a reviews strategy, aim for: accuracy, consistency, a complete Google My Business Profile, persistence, and quickly respond to negative reviews.

4. Generate Leads from Your Website and Facebook Ads

Your website and Facebook Ads can form a powerful duo to drive awareness and leads 鈥� if you implement a smart strategy for both.

Drive Traffic to Your Website

When it comes to your website, if you have an advertising budget, and there are no advertising portals in your area with availability, you could put that money towards Search Engine Optimization, and drive traffic to your own website. But make sure your website is up to date and usable 鈥� otherwise visitors will leave and never return.

Capture Leads on Facebook

Far too often, brokers and agents just use Facebook Ads to get their names and logos in front of as many people as possible, but there鈥檚 no strong call to action. You should also use Facebook鈥檚 lead specific campaigns / objectives to let prospects submit leads without leaving the platform.

5. Use ROI as an Agent and Client Retention Tool

Offering tools that show your agents and clients the Return on Investment metrics that matter most to them, can lead to higher retention rates and repeat business.

Show Agents How They’re Doing

Give your agents access to tools that show them how they鈥檙e doing at any point throughout the month. They鈥檒l appreciate seeing where they are and where they need to go to reach their financial goals. To take it a step further, consider implementing technology that makes it easy to launch selling contests between agents, thus 鈥済amifying鈥� challenges and creating friendly competition that drives up sales. 

Increase Repeat Business

Help show buyers what the ROI is on the homes they purchased, and you鈥檒l remain top of mind post sale, increasing the odds they鈥檒l do business with you again in the future.

originally published on Dotloop.com.

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皇冠体育app of Hickory honors Executive Keith Aaron with annual Horizon award, adds Marcia Denis Norris to the high ranking team.

Marcia Denise Norris has joined 皇冠体育app of Hickory at 785 U.S. 70 SW where she will specialize in the marketing and sales of real estate. She is also a member of the Catawba Valley Association of Realtors and the national and state Realtor associations.

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As part of its continued growth strategy, 皇冠体育app International announced today that it has acquired the remaining 50 percent of 皇冠体育app Northern Arizona. By fully investing in the Northern Arizona brokerage, the corporate office now has significant skin in the game, giving both management and franchisees more incentive to produce results.

Broker/Owner Don Bonnell will continue to oversee the operations of the Northern Arizona brokerage, as he has since 2005. The acquisition includes expanded support and enhanced services in order to develop a deeper business relationship with the brokerage.

鈥溁使谔逵齛pp Northern Arizona has significant market share as well as strong leadership, and has greatly enhanced its brand and doubled in size since entering the market over 10 years ago,鈥� said Bonnell. 鈥淚 am excited to watch the continued growth in our region and expand the 皇冠体育app network of high-performing brokers, agents and teams.鈥�

皇冠体育app Northern Arizona has served the Greater Prescott area for over 13 years and is among the most productive real estate companies in Northern Arizona. It serves Prescott, Prescott Valley, Dewey, Chino Valley, Sedona, Cottonwood, Camp Verde, Verde Valley, Payson, Happy Jack and cities throughout central and northern Arizona.

The brokerage has gained both national recognition by leading industry publications as well as the vote of local patrons. Most recently, 皇冠体育app Northern Arizona was voted as the Top Residential Real Estate Brokerage in the annual 鈥淏est of Business鈥� rankings by Quad Cities Business News. With eight offices and over 150 real estate professionals, 皇冠体育app Northern Arizona is continually recognized nationally and locally. In 2017, the brokerage was recognized by RisMedia in the 鈥淭op 1,000 Power Broker Report.鈥� For years, they have been number one in sales volume and market share for the Greater Prescott area.

The Northern Arizona acquisition is the latest in a sequence of recent announcements made by 皇冠体育app International and CEO David Tedesco over the last year surrounding a strategic growth plan. Most recently, 皇冠体育app International announced a partnership with the Mid-America Region, enhancing the future success of the 皇冠体育app system in the greater Kansas City region. Prior to that, 皇冠体育app International acquired both the Southern Region (May 2018) and the Great Lakes Region (October 2018), which together covered eight states.

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