Hosting a real estate webinar or workshop is one of the best ways to generate leads and build trust with potential clients.

But these results will not happen automatically. You鈥檒l need a thorough understanding of your audience and a solid strategy to make your webinar truly successful.

If you鈥檝e been thinking about running a webinar but don鈥檛 know where to start, or perhaps your previous attempts haven鈥檛 worked out, you鈥檙e probably looking for a reliable real estate webinar blueprint.

That鈥檚 exactly what we鈥檒l share in this article. We鈥檒l break it all down for you in eight easy-to-follow steps. Let鈥檚 dive in!

Why Host a Real Estate Webinar?

There are many real estate marketing ideas, but very few are as effective as webinars.

Webinars can position you as an expert in your field. When you share valuable insights or market trends, people start to see you as the go-to professional they can trust. Building marketing capital this way can be invaluable even if no one buys anything right away.

Webinars are an excellent tool for reaching professionals in various sectors, such as real estate agents, investors, and even looking to expand their networks and improve industry knowledge.

Webinars are also great for lead generation. Every person who signs up gives you their email and other details, allowing you to add them to your lead pipeline. Just be sure to get their consent to receive marketing communications from you to stay compliant with data privacy laws.

Finally, webinars are much more budget friendly than in-person events. They allow you to reach an unlimited audience at little or no cost.

To reap these benefits, however, you must have a solid strategy. In the next section, we鈥檒l cover the tried and proven step-by-step approach to planning real estate webinars.

Eight Steps to Host a Successful Real Estate Webinar

Here are the steps you need to take to run a successful real estate webinar from beginning to end:

Step 1: Set Clear Goals

First things first, you鈥檒l need to be clear about your goals. Are you hoping to attract new clients? Or maybe you want to establish yourself as the go-to expert in your local market?

Focusing on what you want to achieve will guide every other part of your webinar, from choosing a topic to selecting channels for promotion.

Step 2: Identify Your Target Audience

Once you鈥檙e clear on your goals, the next step is developing clarity on your target audience. Who are you trying to reach? First-time homebuyers? Sellers worried about getting top dollar? Investors looking for the next big opportunity?

Once you know who you鈥檙e talking to, you can create messaging that speaks directly to them. For example, a webinar titled “How to Buy Your First Home Without Breaking the Bank” is going to attract first-time buyers, while “Top Tips for Selling Fast in a Slow Market” will grab the attention of homeowners looking to sell.

If you focus on your audience and their needs, they鈥檒l show up and over time, they鈥檒l likely commit to doing business with you.

Step 3: Pick a Topic That Gets People to Say, “I Need This!”

Your webinar will be a chance to really wow your clients. Set the pace by picking a topic that makes people say, 鈥淚 need to know this!鈥�

These could be things like common mistakes to avoid before investing in real estate, or current market forecasts and trends, and how they affect them.

For example, your target audience may be people who are interested in purchasing a home but may be struggling with debt. A webinar providing education on is sure to be a hit with this crowd.

If you can deliver real, actionable value, people will not only show up, but they鈥檒l remember and trust you.

Step 4: Get the Word Out

You could plan the best webinar in the world, but if nobody knows about it, there鈥檚 no point.

Start promoting early and often. Send out targeted emails, post on social media, and personally invite people you think would benefit.

Speaking on for attracting audiences to real estate events, Mary Beck, Realtor庐 at 皇冠体育app shares, 鈥淚 personally have partnered with the YMCA in my hometown, which has a huge Senior Membership. With the YMCA promoting the events, the audience already has trust in them, so it’s nice to be the guest speaker. I advertise my events on Facebook, and in the local newspaper.鈥�

Here鈥檚 one creative idea that usually works: consider creating with your logo, slogan, or event name. You can wear these during your webinars or give them away as part of a fun contest to encourage sign-ups and participation. Consider adding a QR code on the back to catch some attention!

Also, think about teaming up with other professionals like mortgage brokers or home inspectors for greater reach.

Step 5: Pick the Right Platform

There鈥檚 nothing worse than having tech issues interrupt your presentation when you鈥檙e live. So, make sure you choose a reliable webinar platform that鈥檚 easy for both you and your attendees to use.

tools are usually a good bet. These platforms let you share your screen, run Q&As, and record the session. Some of them also integrate well with Customer Relationship Management (CRM) tools.

Zoom, Google Meet, and GoToWebinar are all good options, but go with what feels right for you and what you鈥檙e comfortable with. More importantly, be sure to pick a platform that your audience will feel comfortable with.

Step 6: Keep People Engaged

During the webinar, be careful not to talk at people. Try to involve them by asking questions or inviting them to drop questions in the chat.

The more engaged they are, the more likely they鈥檒l be to stay to the end and reach out to you afterward. Sharing real stories and examples makes you relatable, and when people see that you get them, they鈥檒l want to work with you.

You can also build in short breaks to keep energy levels up. Even a quick pause to share a fun piece of trivia or education, such as sharing a bit of . Little breaks like this can help keep people listening and make your webinar more memorable.

Step 7: Follow Up

A lot of people put so much effort into their webinars and then do nothing afterwards. That would be a mistake.

Following up is where the real relationship-building happens. Send a thank-you email, share a replay for those who couldn鈥檛 make it, and offer extra resources or a free consultation to keep the conversation going.

You want them to think of you when they鈥檙e ready to act, and that starts with staying in touch.

Step 8: Be Prepared

A great webinar often leads to new client inquiries and partnerships. You can expect to close a few more deals, so it’s important to have business processes in place to manage the increased activity.

This includes using tools like CRM software and to help you stay organized.

Final Thoughts

Running a successful real estate webinar is so much more than just showing up and making a presentation. Webinars are a powerful marketing tool that can position you as a real estate expert.

They鈥檙e also usually a fantastic way to connect with potential clients and build your lead pipelines. But you must do them right. With the tips we鈥檝e shared, you鈥檒l be off to a great start! To develop your real estate marketing expertise further, we invite you to read our guide to becoming a digital marketing genius.

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Selling a home can be a complex, challenging process, requiring the utmost diligence, careful consideration, and well-informed decision-making. As homeowners explore their options for selling, one avenue that may come to mind is to go it alone and have a crack at the for-sale-by-owner (FSBO) approach.

While it may seem appealing to handle the sale independently, it is crucial to weigh up just what you are getting for your money. Let us delve into the pros and cons of pursuing a for-sale-by-owner sale, and ultimately highlight why partnering with a real estate professional is the smartest option.

Market Expertise

One of the primary advantages of working with a realtor is having access to their in-depth market knowledge; realtors possess a wealth of experience in the real estate industry, staying up to date with the latest market trends, pricing, and buyer preferences. A quality realtor can provide valuable insights into the local market and help sellers position their property most effectively for an optimal sale.

By opting for a FSBO approach, sellers may lack access to accurate market information, and may subsequently struggle to set a competitive listing price. Pricing a property too high is a common FSBO pitfall, and can have potential buyers running for the hills, while pricing it too low could see buyers snapping up a phenomenal deal at the expense of the sellers鈥� pocket. Realtors have the expertise to perform a comprehensive market analysis and arrive at an appropriate property price tag, ensuring a fair and competitive listing from the moment it goes live.

Marketing & Exposure

Another significant advantage a realtor bring to the table is their extensive marketing networks and resources. They have access to multiple listing services (MLS) and online platforms, through which they can showcase properties to a wide range of potential buyers, immediately increasing the odds of a sale. Realtors also employ various marketing techniques, such as professional photography, virtual tours, and targeted advertising, all designed to attract the right audience and get the offers rolling in.

Conversely, selling a home independently typically limits the seller’s marketing capabilities; without the professional expertise and broad network reach of a savvy realtor, it becomes challenging to reach a large pool of potential buyers. This lack of exposure can result in a property lingering far longer on the market and ultimately selling for less than its actual worth. Collaborating with a realtor drastically increases the chances of attracting qualified buyers efficiently- there is just no getting around it!

Sellers Do Not Always Recognize Flaws

When homeowners have lived in a property for a decent amount of time, they naturally become accustomed to its quirks and flaws, and can potentially get defensive about them. Over time, they may unconsciously overlook or downplay issues that could really put a dent in the marketability of the property. These flaws could include things like outdated fixtures, structural issues, or even simply unappealing aesthetics that could put potential buyers off in a big way.

Realtors, on the other hand, have a trained eye for spotting such flaws and can provide valuable suggestions (and wake up calls if necessary) for addressing them; they can help sellers identify necessary repairs or improvements that can significantly improve the home’s appeal, and even boost property value. By partnering with a realtor, sellers can gain a fresh perspective on their home and can address any potential issues before listing it for sale.

Additionally, realtors can also hook sellers up with . Home staging has been shown to positively impact buyer perception and thus, increase the likelihood of a faster sale at a higher price. Staging helps to create an inviting home atmosphere, highlighting the property’s best features, while allowing potential buyers to more easily conclude whether they鈥檝e found the right house and can see themselves living in it happily.

Negotiation Skills

Negotiating a successful home sale requires a good deal of finesse and skill. Realtors typically possess excellent negotiation skills, having developed them through years of experience in handling one real estate transaction after another; they can expertly dance the negotiation tango, are familiar with the complexities of property haggling and know how to get the best result possible.

When selling a home independently, homeowners may find themselves in unfamiliar territory, and suddenly out of their depth during negotiations. Emotional attachment to the property can also cloud judgments and hinder effective negotiations, especially without the benefit of any training and experience. Realtors are there to act as intermediaries, alleviating the stress and emotion from the process, while doing everything possible to ensure that the seller’s goals are achieved.

Agents Avoid Emotional Sales

Another crucial aspect that realtors bring to the table is their ability to detach themselves emotionally from the selling process. Selling a home can be an emotional experience for homeowners, as the property will often hold sentimental value, and it can be hard to separate from the personal attachment to the home. Emotions can cloud judgment and really throw a curveball in the path of rational decision-making, especially when it comes to negotiating and making critical choices.

Realtors, on the other hand, have no emotional ties to the property and can approach the sale with a professional mindset, free from the trappings of emotional thinking. They can view the property entirely objectively and focus purely on its market value and potential. This detachment allows them to provide unbiased advice and make strategic decisions to maximize the seller’s financial gain. 

Legal & Financial Guidance

Real estate transactions involve intricate legal and financial aspects that can be overwhelming for a seller without professional expertise or guidance. Realtors, on the other hand, are well-versed in the legal requirements, disclosure obligations, and necessary documentation involved in selling a home; they can provide essential guidance, and ensure sellers comply with all legal obligations. This support not only makes the process infinitely less stressful, but also helps to mitigate the risk of potential lawsuits or financial liabilities.

Without a realtor’s diligent assistance, sellers may inadvertently overlook crucial legal and financial considerations, ultimately putting themselves at risk.

Final Thoughts

While pursuing a for-sale-by-owner sale may initially seem tempting, it is vital to recognize the advantages of working with a realtor when selling a house. Realtors offer market expertise, extensive marketing networks, valuable negotiation skills, and legal and financial guidance that can significantly impact the success of a home sale.

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A real estate agent that works for a property seller is called a listing agent or a seller’s agent. They have a number of functions, but they can all be summed up in the fact that they are supposed to represent the best interests of the seller in all they do. 

Knowing what listing agents do is quite beneficial, especially if you’re at the point of making a decision on whether or not to hire an agent to help听

This article will explain the functions a listing agent performs for a property seller.听

Set a List Price

It is only logical to set a price for your property, one that you believe is worth the value of the property. Your listing agent would typically use a Comparative Market Analysis (CMA) to determine the list price of your house. 

The list price would be based on an analysis of the local real estate market, its prevailing market dynamics and recent sales of the property in your area.

The last factor is perhaps the most important one. This is because the knowledge of the number of sales, the types of sales and the prices of the sales would greatly help in setting a list price for your own property.听

List prices aren’t set in a vacuum or based on your emotional sentiment or your perception of the property. List prices are based strictly on getting you the most profit in a timely manner, and no one can help you better than your listing agent.听

Market Your Property Effectively

There is no use having a property if no one has an idea that it’s for sale! Your listing agent uses their extensive network and expertise to ensuring that your property gets in front of potential buyers.

This is why they usually employ multiple listing services (MLS) to ensure that as many people as possible will see that your property is for sale.听

Another way your listing agent can market your property is to let other agents know of the availability of your property for sale. This can be very useful, especially when an agent that knows about your property’s availability is able to get an interested buyer in for a showing.

Optimize the Property For Viewing

Real estate agents know what makes a property sell, especially when it comes to the property’s aesthetics. Thus, they know what needs to be done to prepare your property for viewing. 

In this age of the digital world, where virtual tours are rapidly becoming the norm, it is important for every part of your property to look set for viewing. This is where an agent will most likely decide to hire a staging professional and professional photography.

Screen and Scrutinize Buyers

It is the job of your listing agent to interact with potential buyers and basically separate the tire kickers from the serious buyers. 

Apart from this, it is also your listing agent’s duty to find out about the finances of a potential buyer, and if it would match up to the financial demands with regards to selling your property. 

Closing the Deal

Once an arrangement is found with a buyer, closing the deal is the next thing to be done. Legal requirements that have to be satisfied will follow, and terms that suit you as a seller will be agreed. 

Once the legal transfer of ownership of the property is complete, the property will be sold, and the end of your agreement with your listing agent will come, but keep them in mind for any future home endeavors or any questions that may arise after you move in.

For help finding your perfect real estate agent, visit realtyexecutives.com.

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皇冠体育app International has launched the newest addition to their exclusive training suite, the 2020 Digital Marketing Executive course. This four-week certification course is offered annually to all Executives, Broker/Owners and office employees of the 皇冠体育app鈥� franchises.听

The educational event is held virtually twice per week for four weeks. Brand leadership including President, Patrick van den Bossche, and Vice President, David Celaya, are joined by various guest speakers to lead the network through a multitude of topics pertaining to real estate in the digital world. Topics include: social media advertising, leveraging your CRM, perfecting online profiles and more. The goal of the DMX certification is for all attendees to leave with a digital strategy and execution plan for their business.听

皇冠体育app International launched the 2020 course, understanding the evolving state of real estate and the opportunities for business that lie ahead. As many agents and brokers are having to adapt to staying distant from clients, the brand wanted to provide different opportunities to utilize downtime and connect with clients through digital channels. By providing the training course free-of-cost, Executives and Brokers are able to provide better service to home buyers and sellers around the world.听

鈥淲e are incredibly impressed and pleased by the turnout for this year’s DMX course.听 With over 1000 registrants, it really shows our Execs’ commitment to excellence in real estate,鈥� Alysia Heun, Vice President of 皇冠体育app International, said. 鈥淲hile some in the industry are struggling to adapt to the 鈥榥ew norm鈥� in real estate, our Execs are taking it in stride, spending the time to educate themselves on the best digital strategies and practices, and ensuring that they are well prepared to serve their communities. We are grateful for a network that demonstrates passion for real estate and an unshakeable work ethic.鈥�

Registrants of DMX training will receive a certificate of completion along with a playbook that includes all materials that were discussed throughout the virtual classes. For more information about 皇冠体育app, visit www.realtyexecutives.com/joinus.

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But rather than sit idle, there鈥檚 much you and your clients can do now to prepare for the day when the wheels of commerce start rolling again. Buyers can improve their buying position, and sellers can get their homes list-ready with a few proactive steps.

While it can typically take two to three weeks to get a property on the market, some brokers are telling their agents to use this time to get homes list-ready now.

That way, once the shelter in place and stay at home orders are lifted, you and your clients can hit the ground running. 

Be the first to market with these helpful agent tips and downloadable checklists for buyers and sellers. 

1. Enlist sellers to take video tours

Ask your sellers to take a video of their homes now. For helpful video-taping tips, see downloadable  (downloads as zip file). There are many easy-to-use digital platforms for creating virtual walkthroughs and 3D scans in addition to simple videos recorded on a smartphone. 

2. Match buyers with sellers

Now is also the time to consult with active home shoppers to find out what they鈥檙e looking for in a house. Send them digital recordings of 3-5 listings, get their feedback to help pinpoint the search and work both sides.

3. Conduct virtual listing presentations

Using a polished presentation that demonstrates you took the time to research and customize your presentation to the seller鈥檚 house puts you in prime position to win the listing.

4. Focus on those who need housing immediately

Some sellers were caught between homes when shelter in place orders prevented them from buying or moving into a new home. Further, many medical doctors and other first responders have concerns about going home after their shifts for fear of cross-contaminating their families.听

You may see demand building from people whose delivery services, technology products or telemedicine services are thriving in this economy. Many of these buyers will look to you for guidance and solutions now rather than wait 3-4 months down the line.

5. Strengthen home profiles

Many of the larger real estate portals allow the agent or the seller to update a home鈥檚 information. If you don鈥檛 yet have professional photos, consider adding the details of any updates or renovations. In some cases, real estate portals will factor this into their AVM (Automated Valuation Model), raising the estimated value of your listing.

6. Get financials in order

Agents should strongly encourage their motivated buyers to start gathering (digitally) their tax returns, 401(k) statements, pay stubs and other financial documents needed for prequalification. Refer lenders to get the process in motion and to take advantage of today鈥檚 low rates. 

While on the subject of money, caution clients to mind their cash flow and expenses. While they might not feel the hit right now, they don鈥檛 want to be doing lots of online shopping now if it鈥檚 going to cut into their down payment funds later.

7. Line up contractors, lenders and other providers

In this unconventional market, it may be that the first who calls wins. Don鈥檛 wait until the shelter in place order is lifted to book your service providers. Photographers, stagers and home repair teams will likely be inundated with calls from other sellers hoping to be first to market. Create an action plan that kicks off as soon as a date is announced as to when the shelter in place order lifts, then be first to pick up the phone following that announcement.

8. Schedule a video inspection now

Depending on your state laws, you may be able to arrange a home inspector to videotape a property now. This will help cut the wait time once a buyer expresses interest in the property.

9. Update your transactions

Transaction management platforms can help engage buyers and sellers with transactions set up in advance of the actual transaction. With , for instance, you can load your action plan/task list to each listing loop and add any necessary documents as needed as you adjust the listing date, extend the listing or pre-market the home in a 鈥淐oming Soon鈥� status.

10. Send earnest money to secure deposits

Some agents are reporting offers made 鈥渟ight unseen鈥� in today鈥檚 market. If you have a hot prospect who鈥檚 sure they鈥檝e found 鈥渢he one,鈥� an earnest money offer sent digitally can help hold the property until the doors reopen. 

originally published on

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Help 皇冠体育app Phoenix and Yuma* reach #1 in the 2020 edition of Ranking Arizona, 鈥淭he Best of Arizona Business鈥� publication! Ranking Arizona is based on public voting for the 2020 edition. It is the state鈥檚 biggest and most comprehensive business opinion poll. Ranking Arizona is based purely on opinion and ranks companies based on how voters answer this simple question: with whom would you recommend doing business?

皇冠体育app Phoenix and Yuma appears in a few categories for consideration:听

Best Workplace Culture and Real Estate Companies

In addition, a number of 皇冠体育app agents and teams are listed for consideration in the following categories:听

Real Estate Agents and Real Estate Teams

To cast your vote, and choose the category 鈥淩eal Estate – Residential.鈥� From there, you may select the various sub-categories mentioned above and click VOTE.

Voting ends July 31, 2019 so don鈥檛 wait, vote today!

*皇冠体育app Phoenix and Yuma Brokerage appears as 鈥溁使谔逵齛pp鈥� in each category.

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After a successful sale, it鈥檚 always a good idea to keep in contact with that client. But when is the best time to follow-up and when does your outreach become too much or not enough? Real estate agents grow a large portion of their business from existing clients giving referrals, whether it鈥檚 a friend telling a friend or a client posting your name on social media next to their new home. It can be tricky, but here are a few tips on how you can keep in contact with your referral network without becoming a pushy salesperson.

Keep it relevant

No one likes letters, postcards or emails that are not going to help or inform them in any way. Don鈥檛 just send something to get your name in front of them, send material that the consumer will open and use. Price updates, housing trends or holiday greetings are all examples of emails or mailings that your client can appreciate and/or find useful.

Social Media

Facebook, Instagram and LinkedIn are just a few social media platforms that are a great way to remind your referrals about your business without having to directly message them. You can share content about the real estate industry, tips and tricks to selling a home or your current listings. These topics keep you on brand but also encourage engagement from your clients to like, share or comment. You can share parts of your personal life to social media but remember to keep it simple. Business accomplishments, business announcements or family celebrations are great things to share that let your clients get to know you a bit more without being intrusive.

Events

Client appreciation events or just a small get-together to say thank you to your clients is a great way to stay in touch. This puts the control in the consumer鈥檚 hands, but also shows you care enough to invite them to a special event. These functions are also a great way to network and discuss potential business with those who are able to make it.

Be Unique

All agents want to be remembered by their customers, but not all succeed. Make sure your follow-up is unique to your brand and business. Make it personal to each client and not a generic message you send out every year. You can also do small gifts as a thank you for their business. If they have a dog, send dog treats with their thank you card! People appreciate the effort and are more likely to remember something that was personalized to their family or buying/selling experience, than a card that they鈥檝e seen a thousand times.

Write it, don鈥檛 type it

The art of a handwritten note goes a long way. When sending 鈥淭hank You鈥� or 鈥淛ust Sold鈥� cards, consider writing it by hand. This gives a personal touch to any mailing and shows that you took the extra time for that client. If you鈥檙e worried about your messy writing, don鈥檛 worry, most of us have that problem! In that case, just write the sign-off by hand and include the body of the message as text.

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By: Kellyn Vale, originally published in ValpoLife.com

Spirits were high as 皇冠体育app Premier, a real estate company based in Valparaiso, hosted their public and official grand opening of their brand new location in Crown Point.

Several locations were considered for the new office, including spaces on Broadway and areas in Winfield. However, the company hit a stroke of luck when they caught wind of the Crown Point location鈥檚 availability before it even went to market.

鈥淲e love being in downtown Crown Point,鈥� said Pam Tezak, who runs the agency alongside her husband Mike. 鈥淲e started in downtown Valpo, so we decided to continue that downtown trend in Crown Point; we could not be happier with the location,鈥� continued Tezak.

皇冠体育app has enjoyed huge success, ranking number one in revenue and sales the past 3 years in Porter County. With such abundant progress, it is clear they are doing something right, and many people attribute their prosperity to the outstanding company culture they have built.

鈥淲e are all about climate and culture,鈥� explained Tezak, 鈥淎 lot of companies have their agents engaged in a lot of closed-door competition against each other. Our agents are also competitive, but it鈥檚 very collaborative and supportive; they really cheer each other on and want to see each other succeed. We don鈥檛 want closed doors, it鈥檚 just not who we are.鈥�

Company culture is crucial in today鈥檚 business world, and people are definitely taking notice of this one. In fact, several agents decided to switch companies to work directly for 皇冠体育app at this new location. Real estate agent Alex Nickla was one of them.

鈥淚 picked 皇冠体育app because of their leadership. I鈥檓 a big fan of Mike and Pam and what they鈥檙e doing here,鈥� said Nickla, 鈥渢hey just have the right mindset and great hearts; they have their agents鈥� best interest in mind.鈥�

As a leader of a young team, Nickla was drawn to Realty Executive鈥檚 high energy and positive culture.

鈥淚n real estate there鈥檚 a lot of old school culture,鈥� continued Nickla. 鈥淲e鈥檙e a young team, we鈥檙e looking for the culture of people not just being coworkers but being friends and partners; we wanted a place where we could grow and get better together.鈥�

Steve Jamrock, another transfer executive, also commented on the notable work environment.

鈥淚 really believe in the culture that 皇冠体育app brings,鈥� said Jamrock, 鈥淚 was in real estate for 15 years, and every opportunity I had to work with someone from here was phenomenal. The transactions were always smooth, agents always very capable and well-represented. Mike looks after his agents as well as he does his clients; that鈥檚 what attracted me the most 鈥� they want their agents to succeed.鈥�

Not only does 皇冠体育app strive for a desirable company culture, but also for a great relationship with the community they serve as well.

鈥淲e want to be part of the conversation of what happens in downtown Crown Point,鈥� said Tezak. 鈥淲e want to see it grow and are excited to watch it happen.鈥�

With a thriving company culture that only seems to be expanding and a prime location in the center of Crown Point, 皇冠体育app鈥� new location is sure to make its mark.

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