Just as buyers in other industries crave more that resonate with their values and aspirations, today鈥檚 home buyers are looking for more than just a list of property specifications. In a sea of cookie-cutter houses and generic real estate listings, buyers want to feel a connection with the place they will call home.

This is where interactive listings shine. Originating as a necessity during the COVID-19 pandemic, interactive listings have morphed into a core feature of real estate marketing.

Let us take a closer look at why this is the case.

5 Key Ways Interactive Listings Supercharge Your Real Estate Marketing

Interactive listings allow potential buyers to fully immerse themselves in a property before even setting foot inside, using features such as 360-degree virtual tours, high-resolution photos and videos, and interactive floor plans. But all this is just a takeoff point for what interactive listings can bring to the table.

Here are five key benefits that make interactive listings a game-changer in the world of real estate:

Harness the power of imagination

A house only becomes a home when someone begins to imagine themselves living in it. However, not everyone has an easy time visualizing this potential. Traditional home listings might not cut it for those who struggle to look beyond existing decorations or the setup of rooms.

Interactive listings step in to bridge this gap. Buyers get to experiment with how the space could look by adjusting the furniture layout, changing wall colors, or considering simple home improvements. This customization does not just make the house hunting process more enjoyable; it helps buyers connect emotionally with the property, seeing it not just as a house, but as their potential home.

Lead generation and conversion

Listings that grab attention do more than just appeal to buyers; they also serve as a tool for collecting information. Through features like sign-up prompts for deeper dives into the property, it becomes easier to gather leads and motivate prospects to move forward in their home-buying journey.

Properties presented through interactive listings generally see a boost in engagement, which translates to more leads and a higher likelihood of sale. This approach is a win-win, offering benefits to both the real estate agent and the seller by showcasing the property in the best light possible.

Data collection and analysis

Each click or interaction within an interactive listing is a chance to learn what draws buyers in. This kind of information is gold for shaping future marketing approaches and understanding what buyers are looking for. By analyzing how long visitors linger on certain parts of the listing or which features garner the most attention, you gain insights into the preferences and needs of your audience. Such data is crucial for crafting marketing strategies that resonate well, ensuring your efforts hit the mark.

Get potential clients excited

Consider how a personal touch can transform hesitation into action. When a potential buyer is undecided about acquiring a property, the charm of an interactive listing that vividly brings the property’s possibilities to life can make all the difference.

Interactive listings elevate the property viewing experience beyond traditional methods. They invite buyers to explore and interact with the property virtually, encouraging them to envision their life within its walls.

This increased engagement can lead to a deeper connection with the property and ultimately increase the chances of a sale. And even if your potential client ultimately decides the property is not for them, spending more time engaging with your listings can help to build a relationship and trust with you as their agent.

Tailored experiences for users

Interactive property listings enable unique experiences for every potential buyer鈥攄o not waste that opportunity!

To really hit the mark, design distinct paths that resonate with various buyer profiles. For instance, individuals purchasing a home for the first time might prioritize the design and practicality of spaces, whereas those in the market for luxury properties might zero in on premium finishes and exclusive features.

What you can do here is only limited by the technology you are comfortable using, so do not be shy about experimenting. For instance, you can even leverage technology to elevate these experiences, transforming them into interactive dialogues. This tech allows users to pose questions and get instant details, shifting the dynamic from passively viewing images to engaging in an active exchange of information.

Wrapping Up

Interactive listings are more than a trend; they are a strategic approach to conquer real estate marketing.

As you chart your real estate marketing strategy, consider the potential of interactive listings to drive impact and results. The tools and technologies are already widely available. The future is bright for those ready to embrace it.

Start incorporating interactive property listings into your marketing plan today and see the difference it can make in your success!

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Home staging is the revamping, repairing and redecorating of a property to make it as attractive to prospective buyers as possible. The idea behind it is to showcase a property at its best and to help viewers see past it being someone else’s home and rather envision it as their own!

The novel coronavirus pandemic has made searching online and virtual tours a necessity. Real estate has embraced this virtual world, so if you鈥檙e using home staging to sell homes, you may need to change your tactics to suit the digital market. Take a look at our ideas for making your listings more attractive to buyers:

Basic Home Staging Advice

A lot of home staging advice applies to in-person and online situations. Here鈥檚 what to do before you open up your house and showcase it to any interested parties or prospective purchasers.

路&苍产蝉辫; Get Cleaning: The cardinal rule before you show any space that you want to sell is to get it as spotless as possible. All surfaces need to gleam!

路&苍产蝉辫; Declutter and Depersonalize: You鈥檙e selling the space and not the stuff inside it. The home needs to be a blank canvas where a lead can imagine themselves living in it.

路&苍产蝉辫; Hire Professionals: Home staging is a fully-fledged profession, so if you feel out of your depth consider calling in an expert. You should also seriously consider to show your property at its best. Your real estate agent will most likely provide this service as well as video.

路&苍产蝉辫; Make Necessary Repairs and Style Updates: Outdated or cheap furnishings can lower the tone and make people a lot less inclined to make an offer on your house. You may also need to move pieces around so that a room is balanced or looks larger.

If your color scheme is very unique, consider repainting to make an area look fresh and more neutral. Bright shades can be fantastic, but they personalize a space in a way that you鈥檙e trying to avoid now. Lastly, make any repairs (such as plastering cracks) that are necessary. 

Home Staging Aimed at Virtual Buyers

Many home buyers don鈥檛 feel comfortable visiting a home and experiencing it for themselves at the moment, so it all comes down to the visual experience you provide through digital platforms. When you鈥檙e home staging virtually that means you don鈥檛 need to worry about sounds in the neighborhood, or about airing out the space to get rid of smells.

Another plus is that you could post all still photos and move things in and out of rooms to set the perfect scene. Or, you could post a walk-through video and emphasize that you haven鈥檛 had to stash furniture in other rooms because the space works so well.

Capture the Online Market鈥檚 Attention

Prospective buyers who see the images of your property don鈥檛 get to take a tour in the same way they do when visiting in person. Instead, they鈥檙e browsing through picture after picture, and they might even be doing other tasks at the same time.

In short, online buyers鈥� attention spans are a lot more limited. You need to make sure that your home stands out. Dramatic photographs are the first part of that 鈥� the thumbnail that they see should be really eye-catching, with a central focus point. The outside of a home, framed by plants or with the sunset in the background, is a great option.

A picture is worth a thousand words, but when people are online they usually flip through images quickly, bookmark the ones they like, and then come back to those. Your agent will be in charge of providing written details about each photo.

Think About How Visuals Come Across on Screens

The proportions of the image on a screen 鈥� whether it鈥檚 desktop-, tablet- or smartphone- sized 鈥� are likely to be quite different from what would be seen in real life. Since there鈥檚 just one view at a time, you need to declutter it.

Select. Whether it鈥檚 a feature wall, chandelier or well-appointed window, ensure that it takes center stage. You should also think carefully about the colors you use. Once again, your agent will help you set up professional photography if you would like so that you don’t have to worry about finding the right angle yourself.

Consider Virtual Reality

Technology is fast becoming a Realtor鈥檚 best friend, and there are that can help you and your estate agent to make sure the right buyers see your house. Virtual reality allows you to take people on a 3D tour of your property, and you could create similar showings with virtual staging.

Virtual home staging refers to using software to edit photographs so that the house appeals to prospective homeowners more 鈥� it鈥檚 staging in a virtual world. Depending on the service or app that you purchase, you鈥檒l have Do-It-Yourself controls or will be handing everything over to an expert.

Each virtual home staging product鈥檚 functions differ slightly, but generally it is possible to delete unwanted furniture from pictures. The pieces are rearranged or replaced with virtual furnishings from a stock of designs. In some instances, you can even create a 3D tour of your virtually staged space.

Decide whether you want your virtual home staging to be professionally done, or if you鈥檇 like to do it yourself. Then look over the various apps and software that are available and choose which of them you would like to try out. This is a very powerful tool and can bring your home to vivid life online.

Closing Thoughts

The more you put into your home staging efforts, the more you鈥檒l get out. Having said that, set yourself a realistic budget before you begin. You want the house to look appealing, but you鈥檙e not trying to remodel it into your dream home 鈥� you鈥檙e setting the stage so someone else can do that.

The post How to Optimize Home Staging for Virtual Home Buying appeared first on Blog | 皇冠体育app.

There are many ways for property managers to try to mitigate the dangers of COVID-19 for residents, staff members and themselves. It is seriously important to keep up to date on public health guidelines, and below are seven tips to help steer you and help you thrive through these challenging times.

Prioritize Maintenance

Your duties as a property manager vary. During COVID-19 you will need to limit physical contact between maintenance staff and residents. When maintenance issues arise consider whether the problem is life-threatening or if it is an immediate threat to the property before dispatching employees. If the issue can be resolved virtually use that option. Routine maintenance on building mechanicals should continue to be done to avoid larger problems that may require more physical contact.

Cleaning 

Be aware of health department guidelines about cleaning product efficacy. Disinfectants must be applied using a strategy that minimizes your employees contact with the chemicals. Provide protective gear like masks, gloves, eye coverings and for some products full body disposable suits. These measures may not be physically comfortable but are necessary to the health of your employees. Clean common areas often, especially elevators, railings, and pulls on trash chutes and doorknobs. Touch-less entry systems may be a good investment at this time.

, who offer residential and commercial property management, states that landlords and property managers can help control the spread of COVID-19 by helping tenants follow good hygiene practices:

鈥淭he health and wellbeing of our tenants is a top priority for property managers. We recommend drawing up a plan which will include how your agency will handle and identify Coronavirus cases and emergencies, and how you will reinforce cleanliness and sanitation across your properties or common areas, such as setting up hand sanitizer stations. Providing tenants and landlords with consistent updates will make sure they feel connected and looked after in these troubling times.鈥�

Communication

As the property manager it is your responsibility to be in contact with residents and staff. The easiest method is through email. If your tenants and staff are not able to access virtual communication send flyers and post to bulletin boards on each floor. Everyone will appreciate consistent and regular information concerning the building. Try to keep communication friendly and informative. During COVID-19 people are especially vulnerable to misinformation. Be factual and kind when writing notices, even when you need to admonish behavior that disregards health guidelines. 

Protocols in Place

Do not wait for an emergency to happen before you plan the appropriate response. Just like installing fire extinguishers and emergency exit plans, you must have a plan in place to deal with outbreaks of COVID-19 in your buildings. Your response plan will depend on the number of units in a building, accessibility to the building for tenants and mobility of residents. Amenities such as club rooms, workout facilities and swimming pools must be closed per health department orders.聽

Maintenance Personnel

Communication with your staff is important during COVID-19. Staff members risk their own health when coming into close contact with residents. Make sure you provide personal protective gear for them. Take staff concerns seriously, listen to them when they express concern about the building or tenant鈥檚 behavior concerning social distancing or mask-wearing. If a maintenance person must be dispatched to a unit, ask the resident if they are ill before sending someone. This is also a great time to express your appreciation for your staff.聽 And tell your employees that if they themselves are sick,聽 they should stay home.聽

Go Virtual 

Whether you鈥檙e renting a Wicker Park apartment in Chicago for an expensive price tag or a small suburban home in Wisconsin, it doesn鈥檛 matter, a vacancy is still costly but during COVID-19 an open house is out of the question. There are other ways to show a property with ; virtual tours may be the method for showing all property in the future. A virtual tour can be made using your smartphone and the video posted to the building鈥檚 website. In buildings with remote locks people who have seen the virtual can do a self-tour. After someone has been in a unit make sure that all touch points are properly sanitized. Eliminating physical contact with prospective tenants is the logical thing to do. Contracts and deposits can be done virtually using apps like DocuSign and Venmo.

Your Health Department

Keep in touch with the local health department; they are working to help slow the spread of COVID-19. As a resource the health department can guide you through procedures if someone in your building is ill.聽

Current laws prohibit making anyone else鈥檚 health status public. Your residents will want to know details and there are guidelines the health department can share with you about the information you are able to divulge. It is not the duty of the property manager to screen residents as they enter the building nor is it their duty to notify residents of an incident of COVID-19. Call the health department and they will take the necessary steps to notify residents and perform contact tracings.

Daunting as it seems, with solid communication between residents and staff, you, as the property manager will be able to help everyone function safely throughout COVID-19.

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