Category Archives: Real Estate Agents

Why Reputation Management Matters for Realtors: Expert Advice

A man marking five stars, symbolic of the importance of reputation management.

The real estate market is quite competitive, with many realtors offering similar services. To stand out, you鈥檒l need to invest significantly in your public image.

You probably already know this and have a budget allocated toward marketing and promotions. But do you invest in managing your agency, team, or own reputation? Reputation management is one of the most important topics to be aware of as you lead your team to real estate success.

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The Psychology of Homebuyers: How to Sell Faster

By: Edrian Blasquino

A family celebrating the sale of their home.

Home selling requires more than posting properties for market access followed by waiting for potential purchasers. Knowledge about how people buy homes helps boost the probability of obtaining lucrative and fast home sales. The purchasing decision of buyers depends on various emotional forces alongside neuropsychological biases and environmental elements. Sellers and agents can reach faster sales by addressing psychological triggers that produce convincing experiences.

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Hosting Successful Real Estate Webinars and Workshops

A man hosting a real estate webinar.

Hosting a real estate webinar or workshop is one of the best ways to generate leads and build trust with potential clients.

But these results will not happen automatically. You鈥檒l need a thorough understanding of your audience and a solid strategy to make your webinar truly successful.

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Daniel Park Elected as First Vice President for East Tennessee REALTORS庐

Daniel Park of 皇冠体育app Associates has been elected First Vice President of East Tennessee Realtors庐.

皇冠体育app Associates is proud to announce that Daniel Park has been elected as the First Vice President for . This appointment is a testament to Daniel鈥檚 unwavering commitment, leadership, and dedication to the real estate community in East Tennessee. The First VP role will serve as the association President in 2027.

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Real Estate Marketing Ideas for 2025

A person using technology to help market real estate.

Looking to up your real estate marketing game in 2025? Perhaps you鈥檝e tried the basics, such as social media marketing and the obligatory paid ads, and now, you鈥檙e looking to take things to the next level with some advanced marketing tactics.

Great idea! Whether you are a growing firm or a more established player, here are six real estate marketing tips to try. Not all these tips may be new to you, but they are all sure to drive results in 2025! Let us dive in!

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Gary Cirillo: Setting a Standard for Excellence

Gary Cirillo of 皇冠体育app Priority One Ltd., Brokerage.

The real estate industry is filled with ambitious professionals, but few reach the heights of success and influence achieved by of 皇冠体育app Priority One Limited. Widely regarded as a trailblazer in his field, he has redefined what it means to excel in real estate. Recognized by his tagline, 鈥淓x Factor,鈥 Cirillo has earned accolades as the top Executive in his office and secured numerous awards across Canada. His journey is a testament to the power of discipline, focus, and a relentless commitment to excellence.

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Remembering Vance Burkey

Vance Burkey of 皇冠体育app Associates.

皇冠体育app and the East TN real estate community mourns the loss of Vance Burkey, a well-known leader and the founder of 皇冠体育app Associates. Burkey passed away in December of 2024 at the age of 89. Born in 1934, Vance dedicated his life to transforming the real estate industry through strong leadership, mentorship, and an unwavering commitment to the success of his agents.

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Catherine Kut Named REALTOR庐 of the Year

During their recent annual meeting at Farmstead Golf and Country Club, Sussex County Association of REALTORS庐 named Catherine Kut REALTOR庐 of the Year for 2024.

The winner of this respected award is chosen annually by a committee of REALTOR庐 peers. The criteria for being named REALTOR庐 of the Year include involvement in the Sussex County Association of REALTORS庐, National Association of REALTORS庐, community and humanitarian service activities, business accomplishments, and overall REALTOR庐 spirit.

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Strengthening Client Connections Through Advocacy in Real Estate

A real estate agent shaking hands with clients.

Today鈥檚 clients seek trust, reliability, and guidance from professionals who understand their needs and actively advocate for their best interests. Advocacy in real estate goes beyond selling homes鈥攊t is about building lasting relationships, establishing trust, and becoming a go-to resource for clients long after the transaction is complete. Real estate professionals with industry knowledge, negotiation skills, and strong advocacy will stand out in this competitive field.

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