The real estate market is quite competitive, with many realtors offering similar services. To stand out, you鈥檒l need to invest significantly in your public image.

You probably already know this and have a budget allocated toward marketing and promotions. But do you invest in managing your agency, team, or own reputation? Reputation management is one of the most important topics to be aware of as you lead your team to real estate success.

In this article, we鈥檒l explore some of the major reasons why reputation management is crucial for realtors and what you can do about it. Let鈥檚 get started!

Why Reputation Management Is Important for Realtors

The goal of reputation management is to ensure that every time a prospect comes across your brand, they walk away with a good impression. Here are six reasons why this is important:

1. Building Trust

Buying or selling a property is a significant financial decision, so before anyone signs a contract or even schedules a showing, they鈥檒l want to trust you represent their best interests.

That trust often starts online with your reviews, testimonials, and social media tone. shows that 87% of buying decisions begin with online research before making a decision. This is particularly true of Millennial and Gen Z homebuyers, who are particularly tech-savvy.

Most of the time, these searchers will be looking for your website or for generic information about the property or area they鈥檙e looking into. However, they may very well stumble upon reviews about your agency on sites like Google Reviews and Trust Pilot. You鈥檇 want these to be overwhelmingly positive.

2. Differentiating Your Brand

The real estate market is highly competitive, so you need to work extra hard to stand out. But instead of trying to be louder than everyone else, focus on building a reputation that speaks for itself.

Lacey Jarvis, COO at , explains, 鈥淚magine if the mere mention of your name or brand alone made people go, 鈥極h yeah, that person gets results.鈥� That鈥檚 what having a solid reputation does. It creates an invisible, 24/7 hype machine working in the background.鈥�

Even when you鈥檙e asleep, that reputation is doing heavy lifting. A well-managed reputation will give you an instant advantage in an extremely competitive market where clients can easily pick from dozens of other agents, teams, or brokerages.

4. Enhancing Online Visibility

Putting effort into building your agency鈥檚 reputation won鈥檛 only protect your brand, but it will also give your SEO a significant boost.

This is because, according to , search engines tend to interpret reviews and other forms of brand mentions as indicators of brand authority.

When people mention your name online and give feedback, Google will see that activity, assume that your business is well-known, and bump your website up in search results.

5. Crisis Mitigation

Sometimes, things go wrong. No matter how careful you are, you won鈥檛 be able to prevent crises. But building a good reputation ahead of time will help you manage any situation that comes up.

For one, people are more likely to give you the benefit of the doubt if you already have a strong reputation.

Additionally, how you deal with crises can help strengthen your reputation. If you own it, stay professional, and try to make things right, people will notice, and they will develop positive perceptions of your character.

Strengthening Your Online Presence

Think of your online reputation as your digital storefront. Is it polished? Welcoming? Responsive? Here are a few quick tips to help you achieve this:

1. Audit Your Online Reputation

The foundation of every good reputation management plan is a thorough audit. You need to have an idea of what people are already saying about your brand. The good news is that you don鈥檛 need any fancy tools to get started.

Simply do an online search for your brand. Your regular browser has cookies that remember your browsing activity, which might influence the results the search engine will show, so be sure to do this in incognito mode.

Doing a search this way should turn up most of the places where your brand may have been mentioned. You can also set up Google Alerts to notify you whenever your brand is mentioned.

2. Invest in Data

In the real estate industry, building trust hinges on demonstrating expertise and providing consistent value to clients.

Adrian Iorga, Founder & President at , shares, 鈥淏y leveraging data-driven insights, realtors can better understand market trends, personalize client interactions, and ultimately deliver superior service. This commitment to informed decision-making solidifies a realtor’s reputation as a knowledgeable and dependable professional within their community while also enhancing client satisfaction.鈥�

 Through data, realtors can understand their audience and better address clients鈥� questions.

2. Ask Happy Clients for Reviews

We鈥檝e talked about the role positive mentions and reviews can play in reputation management. Don鈥檛 wait for your clients to give them on their own, as this may not be something they鈥檒l prioritize. Instead, you can ask them to leave reviews and encourage them to do so at various times in your relationship.

It鈥檚 usually best to have this conversation right after you close a successful deal, as this is usually when they鈥檒l be most willing to do you a favor if they鈥檙e happy with the deal. When they do offer a review, be sure to thank them.

Occasionally, you may get some negative reviews, which may or may not be fair. In all cases, be sure to respond with empathy, professionalism, and a solution-oriented attitude. People reading these reviews will respect this, and it will help offset the effects of any negative comments while strengthening client connections.

3. Create Helpful Content

Content is at the heart of any online marketing strategy. But creating useful content doesn鈥檛 just have an impact on your marketing. It can also be a critical tool in reputation management.

You can achieve this by creating content around real estate ethical best practices and how you adhere to them. Creating valuable content tends to lead other sites to link out to your content.

This usually will have two effects: First, it signals trustworthiness to your human audience. Additionally, just as positive reviews and testimonials build trust, a strong backlink profile signals to search engines that a realtor’s website is a valuable resource.

These elements work together to create a healthy organic footprint for a business. Understanding the nuances of effective can help any real estate professional or firm more effectively reach their target markets.

4. Have a Crisis Management Plan

As we mentioned previously, you may not be able to avoid crises entirely. However, you can plan and prepare for them so you don鈥檛 get taken unawares.

It should include a clear definition of crises and potential scenarios, a designated crisis management team with defined roles, and a communication plan for both internal and external stakeholders.

5. Get Involved with the Local Community

Beyond online interactions, a realtor’s brand extends to their physical presence within the market. Consider the impact of branded merchandise, such as featuring a realtor’s logo and contact details, at local community events or open houses.

With how prevalent online media is these days, people are placing real and tangible value on human-to-human interactions and physical products. By taking time to invest in their local communities, realtors can increase their brand awareness while also fostering a sense of professionalism and approachability within the local market.

Here鈥檚 The Bottom Line

Reputation management is crucial for every realtor, team, and brokerage. Everything we鈥檝e discussed adds up to long-term growth. A good reputation builds trust, which leads to more referrals and positive reviews. This boosts your visibility online and helps more people find you.

Over time, as the effects of your strong reputation compound, you鈥檒l likely find that you have a steady stream of leads even without investing as much as you used to. For more tips on marketing success, here鈥檚 our guide to becoming a digital marketing genius.

The post Why Reputation Management Matters for Realtors: Expert Advice appeared first on Blog | 皇冠体育app.

皇冠体育app and the East TN real estate community mourns the loss of Vance Burkey, a well-known leader and the founder of 皇冠体育app Associates. Burkey passed away in December of 2024 at the age of 89. Born in 1934, Vance dedicated his life to transforming the real estate industry through strong leadership, mentorship, and an unwavering commitment to the success of his agents.

Vance’s journey in real estate began in a rapidly evolving era, where his entrepreneurial spirit and foresight set him apart. Recognizing the need for a model that empowered agents to thrive independently while maintaining a high standard of service, he established 皇冠体育app Associates (REA). His groundbreaking approach brought the first 100% real estate commission model to East Tennessee. Prior to affiliating with 皇冠体育app in 1977, Vance owned Burkey and Associates, an independent real estate firm.

Under his leadership, 皇冠体育app Associates grew to become a cornerstone of the real estate community, renowned for its culture of professionalism and integrity. In 1979, REA became the #1 firm in East TN under and has since held that position.

Outside of leading his firm, Burkey also developed many recognizable Knoxville buildings, including the Northshore Towers at the corner of Papermill Drive and N Northshore Drive, and the Land Oak office development next to Pellissippi Parkway.

Throughout his career, Vance received numerous accolades, including the 皇冠体育app International Legacy Award in 2022. He was a proud past-president of the East Tennessee REALTORS association. However, he was most proud of the relationships he built inside and outside of the real estate industry.

鈥淭here is so much to say about Vance Burkey,鈥� stated 皇冠体育app Associates鈥� CEO, Justin Bailey. 鈥淲hat I will remember most is how Vance made me feel. He made me feel like I was worth spending time with and slowing down for. His leadership style closely mirrored that – he always had time to care for people.鈥�

As we reflect on the legacy of Vance Burkey, we celebrate the incredible work and foundation that Burkey laid for all. His commitment to professionalism and ethics still resonates with so many to this day. 皇冠体育app Associates remains an industry-leader due to his vision and values, a lasting tribute to a man whose contributions will never be forgotten.

The post Remembering Vance Burkey appeared first on Blog | 皇冠体育app.

皇冠体育app International is excited to announce its significant investment into 皇冠体育app Kansas City and the 皇冠体育app Mid-America Region, a territory that includes Kansas, Missouri, Nebraska and Colorado. This move gives the corporate office significant skin in the game in terms of growing this region and raising the bar on providing the highest level of service to the brokers and agents.

This investment is part of an ongoing effort by 皇冠体育app International to strengthen its aggressive growth strategy. Broker, owner and regional developers Steve and Nancy Summers of 皇冠体育app Kansas City, in equal partnership with 皇冠体育app International, will continue to oversee the operations of the Mid-America Region, as they have for the past 30 years, now as equity partners. 皇冠体育app International will offer expanded support and enhanced services in order to develop a deeper business relationship with the region.

鈥淭he partnership is based on our sincere desire to build upon and continue to grow the 皇冠体育app brand,鈥� said Steve Summers. 鈥淏y closely aligning with 皇冠体育app International, we are not only going to expand our support and services, we are making an investment in the future to ensure everyone鈥檚 long-term success within the 皇冠体育app system for years to come.鈥�

The Mid-America Region partnership follows the transfer of the Southern Region in May 2018 and the Great Lakes Region in October 2018 back to 皇冠体育app International which resulted in the company acquiring its largest territories to date. The territories cover eight states that include Florida, Georgia, Tennessee, North Carolina, South Carolina, Illinois, Indiana and parts of Michigan.

The growth strategy put in place by 皇冠体育app International CEO David Tedesco enables the franchisor to infuse these areas with capital and new talent, with a strong focus on tech-centric tactics to better enhance its offerings. In addition, this approach puts 皇冠体育app International in business alongside its franchisees, giving both management and franchisees more incentive to produce results. Through acquisitions and partnerships, brokers looking to move on are provided a succession plan.

The post 皇冠体育app International Announces Strategic Growth Investment With Mid-America Region appeared first on Blog | 皇冠体育app.

皇冠体育app International is proud to announce that seven members of the 皇冠体育app team were widely recognized in RisMedia鈥檚 2019 Newsmakers.

As a top real estate source for news, trends and information, RisMedia considers those who have been nominated as Newsmakers as thought leaders in the housing industry and for contributing to the field, their communities and consumers. The Newsmakers are nominated by RisMedia readers and editors, showcased in the following categories: Futurists, Inspirations, Trendsetters, Achievers, Crusaders, Luminaries, Influencers and Trailblazers.

皇冠体育app International CEO David Tedesco, recognized as a 2019 Futurist, is proud to have innovators working under the 皇冠体育app name.

鈥淚 am honored to be named as a 2019 Newsmaker and to be amongst our top Executives as a Futurist,鈥� said Tedesco. 鈥溁使谔逵齛pp strives to have the top agents and brokers in the field and this list demonstrates we are there.鈥� 聽

The following Executives were chosen as Newsmakers 2019:

• David Tedesco – Futurists – CEO, 皇冠体育app International – Scottsdale, AZ
• Lyle Caddell – Inspirations – Owner, 皇冠体育app All Area – El Cajon, CA
• Scott Gilmour – Trendsetters – Regional Developer/Broker, 皇冠体育app Plus Ltd. – Mississauga, ON
• Jeff Murtaugh – Achievers – Broker/Owner, 皇冠体育app Tucson Elite – Tucson, AZ
• John Scappaticci – Futurists – Broker/Owner, 皇冠体育app First Choice – Winnipeg, MB
• Dan Spransy – Crusaders – Broker/Owner, 皇冠体育app Cooper Spransy – Madison, WI
• Mike Tezak – Achievers – Broker/Owner, 皇冠体育app Premier (Lincoln) – Valparaiso, IN

About 皇冠体育app Intl. Svcs. LLC

Established in 1965, 皇冠体育app International is one of the largest and most established real estate franchise systems in the world, with over 8,000 agents and 500 offices globally. The company offers disruptive pricing models particularly attractive to top performing agents. Its unrivaled mobile technology, business tools, training and concierge service are coupled with protected territories and financing for qualified franchisees. The Scottsdale-based, privately held company has been ranked as a leader in the real estate industry by publications like Entrepreneur, Success and Inc. magazines. For additional company information visit www.realtyexecutives.com.

The post RISMedia Names Seven 皇冠体育app as 2019 Newsmakers appeared first on Blog | 皇冠体育app.

VANCOUVER, BC (December 17, 2018) – 皇冠体育app International is excited to announce that three new 皇冠体育app offices have opened in Vancouver Island, BC.

The offices celebrated their grand opening on December 13 as part of 皇冠体育app Bayview brokerage, located at 407c 5th St. Courtenay, BC. The new offices opened in Parksville, Courtenay and Campbell River, serving north and mid-Vancouver Island.

Owner and President of 皇冠体育app Bayview, Allan Landa, and Managing Broker, Scott Reed, are no stranger to the real estate industry with a combined 30 years of experience.

鈥淎fter many years in the property management business, I decided to expand my business to include a real estate division,鈥� said Landa. 鈥淭his addition felt like a natural step for our team as we were already familiar with properties and available real estate throughout Vancouver Island.鈥�

鈥淲e expect to see a lot of growth on our team in the next few months,鈥� said Reed. 鈥淲e are very excited to expand our reach in the Canada market.鈥�

These additional offices support 皇冠体育app International commitment to invest in and expand its presence in Canada. In 2017, the company had acquired their first territory in Western Canada- Edmonton, Alberta. The Edmonton acquisition added to the established franchises in British Columbia, Saskatchewan, Manitoba and Ontario.

# # #

About 皇冠体育app Intl. Svcs. LLC

Established in 1965, 皇冠体育app International is one of the largest and most established real estate franchise systems in the world, with over 8,000 agents and 500 offices globally. The company offers disruptive pricing models particularly attractive to top performing agents. Its unrivaled mobile technology, business tools, training and concierge service are coupled with protected territories and financing for qualified franchisees. The Scottsdale-based, privately held company has been ranked as a leader in the real estate industry by publications like Entrepreneur, Success and Inc. magazines. For additional company information visit www.realtyexecutives.com.

The post 皇冠体育app Bayview Opens Three New Offices in Vancouver Island appeared first on Blog | 皇冠体育app.

皇冠体育app International, one of the nation鈥檚 leading real estate companies for over 50 years, is excited to announce the launch of its signature agent training program, EXECUniversity. EXECUniversity is a unique training program laser-focused on propelling real estate agents to the next level in their careers, featuring a free, on-demand training library crafted to increase agent efficiency and productivity.

EXECUniversity offers a broad range of training topics, enabling agents to focus on areas they wish to grow and can assist anyone at any level in their career – from new agent to seasoned agent/advanced sales training, admin training, team training and leadership training. This one-of-a-kind program offers a wide array of proven training content by the founder of Excelleum Coaching and Consulting, Debbie De Grote. EXECUniversity training was developed based on agent feedback and includes the topics that interest them most, like the following:

• Perfecting your repeat and referral opportunities
• Dominating a geographic farming area
• Implementing proven digital marketing strategies
• Sharpening your presentation skills with sales linguistics
• Tapping into the luxury market
• Leadership training, team building and structuring

鈥淎gents and Brokers are attracted to a brand that cares about their success and with EXECUniversity, we鈥檙e able to deliver proven training resources and create an environment of high-quality professionalism that attracts the best in the industry,鈥� said 皇冠体育app International Vice President, David Celaya. 鈥淏y tapping into our network of highly productive and collaborative agents, we continue to gather and package the most successful sales and marketing opportunities, making this valuable content available to our entire 皇冠体育app family.鈥�

Another unique feature of the training program is that it collects continuous feedback from 皇冠体育app鈥� network of highly successful agents to continuously identify new sales and marketing tactics and incorporate it into the training.

鈥淚 believe the brokers and Executives will be impressed and thrilled,鈥� said Doug Radford, Regional Developer and Broker/Owner of 皇冠体育app Exceptional Realtors庐. 鈥淓XECUniversity is a tremendous added value. I have not seen anything like it from any other real estate company.鈥�

About 皇冠体育app Intl. Svcs. LLC

Established in 1965, 皇冠体育app International is one of the largest and most established real estate franchise systems in the world, with over 8,000 agents and 500 offices globally. The company offers disruptive pricing models particularly attractive to top performing agents. Its unrivaled mobile technology, business tools, training and concierge service are coupled with protected territories and financing for qualified franchisees. The Scottsdale-based, privately held company has been ranked as a leader in the real estate industry by publications like Entrepreneur, Success and Inc. magazines. For additional company information visit http://www.RealtyExecutives.com.

The post 皇冠体育app International Launches EXEC University appeared first on Blog | 皇冠体育app.

Technology is embedded into everything millennials do, which means millennials are relying on and expecting technology to enhance the way they work. This expectation has a direct impact on how technology is applied in most industries, including the real estate sector. More than ever, real estate companies are feeling the pressure to offer up-to-date, advanced technological solutions that improve efficiency for millennial real estate agents. To cater to this tech-driven generation, everything real estate companies provide must meet five important criteria:

1. Top of the Line Technology.

Millennials typically look to work for businesses with technology that eases their day-to-day workload. In real estate, this is critical, for enhanced tech tools can significantly decrease the amount of time an agent has to spend at a desk. For example, 皇冠体育app includes as part of its tool suite an automated marketing program which instantly generates a comprehensive suite of marketing materials from an MLS listing with the click of a button. According to network feedback, agents are saving up to two hours a day using these new tools offered.

2. Convenience.

Millennials are known as the convenience generation and have come to expect and rely on the instant gratification of technology. As a business, it is important to cater to this need to retain and keep employees. Offering quick access to a suite of tools that make life easier is key. 皇冠体育app provides access to personalized websites, lead management, automated email campaigns, broadcast emails and listing automation materials and videos, all through its PrimeAgent portal. This one-stop shop is critical for saving time and giving agents more time to spend with their clients. According to numerous REI agents, they have gone from spending hours at a time developing marketing materials to doing it all with a convenient click of a button.

3. Faster and New Forms of Connectivity.

Modernizing the forms of communication with millennials is critical for connectivity. Millennials tend to shy away from phone calls and prefer texts to emails. These preferences are manifesting themselves in all aspects of how agents communicate; agents often connect with both their clients and brokers using SMS text and appreciate video as a quick and effective form of communication. It鈥檚 important that brands understand this shift and adjust their communication strategy accordingly. A good example of this evolution is 皇冠体育app鈥� launch of ExecTV, which is a video channel created to share important information with the 皇冠体育app internal network in an easily consumable form. With videos being delivered directly to Executive鈥檚 phones via SMS, messages are easily viewed in the palm of their hand in 60 seconds or less.

4. Tracked Results.

Measuring, reporting and celebrating results are something millennials covet in business. Positive results and feedback from employers give a sense of succeeding and help in maintaining a drive for continued success. In order to do this, companies need to track, share and promote their successes, especially when it comes to highlighting technology achievements.

5. Enhance Personal Growth.

Professional development and career growth are extremely important to millennials. Using technology, businesses are now able to deliver training courses through cost-effective channels that are easily accessible online and can be viewed on-demand. Offering online training tools, allows real estate companies to give brokers and agents tools that will enhance their overall success and encourage personal growth.

Companies must give millennial workers the technology they need to advance in the workplace. 皇冠体育app is just one example of a company that successfully heard the needs of its millennial brokers and agents and continues to shape its technology advancements accordingly. These newly created internal platforms are bringing millennial brokers and agents closer together and will continue to evolve as technology does.

The post Top Five Things Millennial Agents Want From Their Real Estate Brand appeared first on Blog | 皇冠体育app.

皇冠体育app International is excited to announce that three Realtors from the 皇冠体育app Elite brokerage 鈥� Chris Budz, Jim Chipain and Maribel Salgado-Little 鈥� have recently been certified as an Accredited Commercial Practitioner (ACP) by the Mainstreet Organization of REALTORS庐. The ACP certification is currently held by less than 100 brokers in the State of Illinois.

In order to receive an ACP title, recipients must complete a hands-on, four-day program that goes beyond the surface and provides in-depth training to build confidence and skills necessary to succeed in commercial real estate. Upon completion of the course, the REALTOR庐 has foundational understanding of commercial forms and terminology, negotiation strategies, generating leads, referrals and building an online presence through the use of social media.

Chris Budz was raised in a 鈥渞eal estate family鈥� in suburban Chicagoland and graduated from DePaul University鈥檚 prestigious School of Business with a bachelor鈥檚 degree in Real Estate & Management. Beginning his career in the banking industry, he then started his real estate career full time in 2011 and now is the President/Managing Broker of 皇冠体育app Elite in Lemont, IL. Chris has built a solid foundation of clients through his passion, expertise and reputation. His main focus is protecting his clients鈥� best interests by using his savvy negotiation skills and cutting-edge market strategies to get the deal from 鈥楲isted鈥� to 鈥楽old.鈥�

Jim Chipain, licensed broker and REALTOR庐 with 皇冠体育app Elite, was introduced to the business world by laboring in his family鈥檚 grocery store business. There he learned valuable lessons that he still applies to his real estate career today: a strong work ethic, tenacity, drive and an entrepreneurial spirit. Jim attended Loyola University of Chicago where he received his bachelor of business degree, majoring in both marketing and management. Post-graduation, Jim鈥檚 professional business career has spanned over 19 years. His previous position as corporate president of a regional midsize company furthered his expertise and knowledge of consumer relationships and marketing 鈥� fundamentals to his current real estate career. Jim鈥檚 commercial real estate career has been driven by a client-first mentality. From tenant representation to investment real estate in the multifamily and retail realms, Jim has been driven by the individual needs and objectives of each of his clients.

Maribel Salgado-Little is a licensed, full-time REALTOR庐 Broker with 皇冠体育app Elite. She has over 25 years of professional corporate business experience and is also bilingual in Spanish. Through her affiliate partnerships she can sell real estate not just locally, but also through her international footprint. Maribel is a graduate from Roosevelt University where she received her Masters of Business Administration with an emphasis in Integrated Marketing Communications. Prior to that, she received her Advances Master鈥檚 Certificate in Project Management from George Washington University and Bachelors in International Business and Spanish Translation from Northern Illinois University. She has a passion for real estate and serves on several real estate committees through the Mainstreet Organization of Realtors庐 in Downers Grove and has the following real designations: Accredited Commercial Practitioner (ACP), Certified International Property Specialist (CIPS), Short Sale & Foreclosure Resource (SFR), Senior Real Estate Specialist (SRES) and certification in Certified Staging Consultant (CSC).

皇冠体育app Elite is a full-service real estate firm located at 15400 W. 127^th St., Lemont, Illinois that services clients across the Chicagoland area and helps clients buy, sell and lease property.

The post 皇冠体育app Elite Announces Three Realtors庐 Certified as Accredited Commercial Practitioners appeared first on Blog | 皇冠体育app.