Are you wanting to help your agent sell a home you just listed? Social media can help! Although few people see a house on social media and decide they gotta have it, it is a great place to make people notice your property and share it with their friends who are looking for a new home. There are many things you can do to market a home you are selling online. In this article, we are breaking down ways to use social media to sell your home faster and for more money.

Things to Focus on When You Use Social Media to Sell Your Home

Like any marketing campaign, using social media to sell your home requires a good strategy, especially if you want to sell and move in the off-peak season to or if something about your home makes it hard to sell. Your agent will have their own marketing campaign ready to go, but you can always ask for tips on how you can market on your own time as well!

Know Your Target Audience 

Every social media platform is different and if you are wondering which one would be the most effective, you should ask your realtor who they think is best to attract. For instance, if your demographic is twenty-somethings, Instagram would be the best fit. But if your target audience are senior citizens, Facebook is a better option because very few of them use Instagram. However, there are always exceptions, and the social media channel you least rely on could easily be the one.

Target Specific Keywords

Using social media to sell a home requires basic knowledge of SEO. Determine the words potential buyers use when they search properties. Real estate keywords typically have three distinct markers – generic, local, and hyperlocal. So, in addition to targeting generic words like ’house’ and ’sale’, you want to be more specific, which means including the name of the location and a phrase that better describes the home, such as ’two-bedroom’.  

Include Videos 

Nowadays, home sellers need to come up with innovative ways to stand out from their competition. Photos are a must but they are often not enough to make your home stand out on social media. Encouraging your Realtor to use videos is a cost-efficient way to get your home noticed. YouTube video tours are a great way to show your home to people browsing online. You can market your videos on your blog, Twitter, Facebook, LinkedIn, and email it to friends and family. Once your video gets a certain number of views, it will start appearing more in Google searches. Additionally, your agent can do a Facebook Live from your open house.

Make It Personal

No one knows the home you are selling better than you and your agent. Use that to your advantage. To make an intimate connection with prospective buyers, highlight the features of the property by describing it with warmth and attention to detail. Share personal stories about your home on YouTube, Twitter, Instagram, and Facebook. A great way to make it even more personal is answering buyers’ questions in real time.

Be Consistent When You Use Social Media to Sell Your Home 

Using social media channels for selling your home faster is all about being consistent and posting regularly. It is the best way to attract more followers, increase their interest in the property, and stay at the top in Google searches for your targeted keywords. For more information on helping the sale of your home, ask your expert real estate professional.

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Social media has become an indispensable tool for real estate professionals. It enables brokers and agents to connect with their clients on a regular basis in a scalable way. And social media is a place where they can find a majority of their customers; 77% of Americans have at least one social media profile and worldwide, has reached 2.34 billion. Furthermore, 44% of all buyers searched online for properties before exploring other options. Social media can be used as a helpful tool for a real estate professional to learn from and follow trends. Here are a few tips and facts as to how different social media outlets can be used in real estate:

Facebook

Approximately 69% of real estate professionals are using this multi-purpose platform. Not only can you share listing and company information, photos of locations, and video tours of properties, but you can also utilize the advertisement manager provided by Facebook. The advertisement manager allows you to select marketing objectives such as brand awareness, lead generation, engagement and more. You can also determine the demographics you want to focus on by choosing locations, age, gender, and language amongst others.

LinkedIn

LinkedIn, which is the unofficial ‘professional’ social media platform, is being used by approximately 61% of real estate professionals. This platform is the ideal place to interact with others in the industry, gain referrals, and create strategic alliances as well as promoting yourself and your company. You can provide details on your experience and background, including a list of your professional skills like sales, negotiating and real estate transactions. By building a professional profile, you can help yourself enhance your reputation and credibility in the industry. LinkedIn will also notify you whenever one of your connections changes jobs – a great way to stay current with your online network!

YouTube

It may come as a surprise that only 30% of real estate professionals use YouTube in their marketing plan considering it is the second largest search engine in the world, behind google, which owns it. YouTube is such a big player in the online world that it drives traffic of. YouTube is a great way for you to showcase your listings and your knowledge of the market and industry. Without it, you could be missing out on potentially thousands of viewers each day, week or year. It is especially important to use this social media outlet because 51% of home shoppers utilize YouTube for video research on properties.

Instagram

Instagram is a relatively new form of social media that has made an impact in a big way. Ever since Facebook purchased the outlet for $1 billion in 2012, the user count has continued to rise and now sits at approximately 800 million monthly users. At first thought, you may view Instagram as just a source to view pictures and videos, however, it can be used for so much more. A great feature on the platform is Instagram Live. This tool allows you to show live video in real time while viewers can ask questions and leave comments. Instagram Live can be incredibly useful for house viewings or behind the scenes looks of your office and the work you are doing.  Another great feature of Instagram is the use of hashtags. Whenever a hashtag is left on a post, it automatically gets dropped into Instagram’s search engine. If a user searches a particular word or hashtag, it will show up on their feed with the contents you have posted. Only 14% of real estate professionals are using Instagram right now; those 14% are ahead of the game.

The use of social media is a necessity for anyone working in the real estate industry.  It is an easy way to follow trends, connect with relevant groups, and learn from the competition. Social media, when used properly, will help a business grow.

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