Alan Marks and his team at 皇冠体育app Boston West hit the jackpot recently, landing at No.777 on the Swanepoel top 1000 brokerages list.
The achievement is Boston West鈥檚 first recognition on the list since opening its doors in 2005.
鈥淚 was really surprised,鈥� Marks said. 鈥淚 didn鈥檛 know what the sales revenue cutoff was聽 so when I saw it I was really surprised.鈥�
The list is created annually by the staff at T3 Sixty, the leader in analysis of annual trends and industry leaders.
Each year, T3 Sixty compiles information from approximately 2,500 of the largest brokerages, franchisors and holding companies in the United States. This information is then analyzed to create the comprehensive report.
In total, Stefan Swanepoel, a leading visionary of real estate trends, and his team at T3 Sixty invest approximately 1,100 hours into creating the list.
皇冠体育app International president, Patrick van den Bossche, takes pride in Boston West鈥檚 inaugural showing on the prestigious list.
鈥溁使谔逵齛pp Boston West being named to the 2018 Swanepoel Mega 1000 is a benchmark of achievement by Alan Marks and his team and their commitment to providing the best professionals to service the industry,鈥� van den Bossche said.
Marks said Boston West鈥檚 growth is credited to a new focus on marketing and high-performing Executives.
鈥淲e put a big emphasis on marketing support and concierge level service,鈥� the Boston West president said. 鈥淲e have a boutique feel with the power of the 皇冠体育app brand behind us.鈥�
Marks鈥� new focus on marketing the company brand began in 2016 when he brought in Erica Wallace and her team of marketing professionals.
鈥淭he first year (working with Wallace), maybe a little over a year, was all about stabilization of the marketing service and making sure all of the current Executives were taken care of and then enhance,鈥� he said. 鈥淭he mantra was stabilize then enhance and now we鈥檙e in the enhance stage.鈥�
This enhancement stage has lead to Boston West opening it鈥檚 fifth location in Wellesley, Massachusetts, later this month.
Marks believes the company growth and finding a spot on the list for the first time is a testament to the hard work of his real estate professionals.
Kathy Foran, Craig Morrison, and Kathy Chisholm rank amongst the top three executives at Boston West and played a large role in its success this year, each bringing in over $25 million in sales.
鈥淭he best part of being an Executive at Boston West is the knowledge that I鈥檓 in the company of the seasoned, top professionals in my market area,鈥� Chisholm said. 鈥淚 am supported by the most incredibly talented marketing and administrative teams in the business. 聽In my 5 years since joining Boston West, my business has grown to a new, higher level, which I鈥檇 never attained at my former brokerage. 聽The environment is a very positive one, and very supportive.鈥�
Despite this huge accomplishment for 皇冠体育app Boston West, Marks has his eyes set on the future and believes this success can be perennial.
鈥淚 think it (the Swanepoel Mega 1000 list) is great validation,鈥� Marks said. 鈥淚t is an accomplishment to be named one of the top 1,000 brokerages in the country. That鈥檚 great but I feel like it鈥檚 all about bringing our business model to more agents and growing the brokerage.鈥�
Boston West is currently home to 80 real estate professionals. Marks wants this number to grow to 100, however, he is more committed to the quality of his Executives rather than the quantity.
鈥淲e want engaged professionals with a great reputation in their local community who stay on top of trends in the industry and serve their clients at a very high level.
鈥淲e want to grow and climb on that list, Marks said. 鈥淭he validation is secondary to us. It鈥檚 great and I鈥檓 sure it鈥檒l help us get some recognition in our local market place but, it鈥檚 more about getting to 100 great quality Executives, growing the brand, and leveraging 皇冠体育app鈥� tools.鈥�
Boston West was one of nine Realty Executive branches named to this year鈥檚 Swanepoel top 1,000 list.
“This achievement of Realty Executive Boston West under the leadership of Alan Marks is the culmination of strong growth under strong leadership through attraction of top performers and professionals.”- Patrick van den Bossche, President, 皇冠体育app International
