ORLANDO- The team at 皇冠体育app聽 Gallery Properties 补谤别听taking full advantage of the CME (Certified Marketing Executive) training, and it鈥檚 helping them grow their agent count.
Broker/owner Christopher Nutt, and in-house Certified Marketing Executive Meghan Benham, have gone the extra mile by providing additional training for the agents of Gallery Properties in excess to the training webinars offered by 皇冠体育app International.聽
鈥淣ow that I鈥檝e been in it for a little over a year, I can see the value of CME training,鈥� Nutt said. 鈥淭he more we talk about the products and how to use them, the more our agents get excited to use them. I think the offices that have a dedicated CME trainer, it鈥檚 even better because although there are webinars all year, to have someone at the local level who can do it, it鈥檚 just another resource our agents can use.鈥�
For a support staff member or broker to reach CME status, they must complete a four-week training course to successfully implement, and train others on, 皇冠体育app International tools such as office and agent management, marketing, lead generation, recruiting and retention. Each week includes a 1-2 hour recorded video session and will involve an additional hands-on coursework during the week.
Nutt said with the excitement of learning about new tools, his agents often go into the marketplace and speak about the great technology that is accessible through PrimeAgent. He believes the technology can be used as an excellent recruiting tool, especially if it is paired with a CME trainer with the office.
鈥淭he tools and platforms that 皇冠体育app offers, including the CME training, has helped with our agent growth and population because all of the tools are so seamless,鈥� he said. 鈥淚t鈥檚 one platform that does many things. By having a CME trainer that can help train ouragents on that, it really helps take the burden off of them to learn this individually. This also helps build office comradery.鈥�
Since opening his office about a year ago, and beginning CME training, Nutt鈥檚 agent roster count has grown by twelve, with the projection of several additions in the coming months.
鈥淚 think all of this really plays into our company culture, as well,鈥� Nutt said. 鈥淲e鈥檙e a very forward technology-based company to begin with and you know that coming in. That鈥檚 what drives new agents to us because they know of all these tools we offer.鈥�
Despite learning about a wide-range of new technology, Benham said the agents she teaches about the marketing tools are fully engaged in the program.
鈥淎 lot of agents aren鈥檛 technology savvy,鈥� Benham said. 鈥淧rimeAgent is a very easy platform to use. If an agent asks what tab something is under, I can tell them and they鈥檒l find it right away. 聽
鈥淚 would say the agents are more excited than hesitant to learn about new technology because they know it鈥檚 going to help their business grow.鈥�
Benham said the agents are particularly attracted to the texts on demand feature in addition to web page creation.
While some brands have similar tools to the ones provided through PrimeAgent, they do not fully compare to the potential of 皇冠体育app tools especially with the ability to have CME trainers in each office.
鈥淭he advantage and the big difference for 皇冠体育app compared to other brands is PrimeAgent because every tool you need is on one platform,鈥� Nutt said. 鈥淲ith other brands you may see similar tools but on various platforms.鈥�
The CME certification course goes live once a year, however, support staff and brokers have the option to open the and complete the course year round.
