皇冠体育app International is proud to announce that 636 of the franchisor鈥檚 Realtors庐 participated in the 2021 Digital Marketing Executive (DMX) certification program. These Realtors庐 represent over 90 independently owned and operated 皇冠体育app brokerages throughout North America.
The four-week training course, offered annually to all agents, brokers, owners, and administrators, is in its fifth iteration with the brand. Participants in the course complete two hour-long sessions per week and supplemental coursework, totaling 12 hours of education. The DMX content is customized each year to provide the timeliest and in-demand subject matter for real estate professionals. Due to this dynamic structure, those who previously earned the certification are encouraged to recertify each year.
鈥淚 really enjoyed this program and the input from other agents in different markets鈥� [the DMX course] was easy to attend because it was full of information,鈥� said Mary Beth Canham of 皇冠体育app Phoenix. Regional Developer, Broker/Owner, and previous DMX graduate, Wayne Zuk, echoed similar sentiments. 鈥淭hese were meaningful sessions, and the final session brought it all together. I do not believe there is a brand that offers a better platform combined with great support.鈥�
The Digital Marketing Executive course is a benefit of the 皇冠体育app training suite and is complimentary for network participants. Lead by International鈥檚 leadership team, panelists and guest speakers reviewed digital strategies, state of the market, social media, and more. In response to the evolving real estate landscape on the tail of COVID-19 and 2020, this year鈥檚 training course was tailored to include conversations related to and multiple-offer scenarios. Executives across the network shared their strategies for finding new listing opportunities and how to best serve buyers in a competitive market.
鈥溁使谔逵齛pp has always attracted professional and productive agents, and the DMX course is designed to meet those agents where they are at in their careers,鈥� said Patrick van den Bossche, President of 皇冠体育app International. 鈥淭he level of engagement we see from the Executives during the DMX sessions really demonstrates their commitment to lifelong learning, creating amazing client experiences, and their desire to stay at the top of their profession.鈥�
Graduates of the 2021 Digital Marketing Executive training will receive a certificate of completion as well as a playbook that includes all the content developed for the sessions. 鈥淣othing gets us energized like seeing our Executives take what they have learned through the DMX course and apply it in their business,鈥� said David Celaya, Vice President. 鈥淲e are collecting feedback and ideas from the graduates, and have started brainstorming on additional high-level, complimentary training to help our Executives continue to grow and evolve through 2021.鈥�
For more information about 皇冠体育app and agent training resources, visit www.realtyexecutives.com/joinus.
