2017 has been an eventful year for Edmonton-area real estate experts Steve and Darlene Reid, who opened 皇冠体育app Vision this summer and celebrated with a Grand Re-Opening event in the fall. 皇冠体育app International caught up with the powerhouse pair as they set their sights on expansion and look ahead to the New Year.
- How have the last few months gone? How has the community received you?
It鈥檚 been a whirlwind of activity, that鈥檚 for sure! We鈥檝e been spending a lot of time talking to real estate professionals who are curious about our office. It鈥檚 been gratifying to hear so many of them say that they are glad 皇冠体育app is maintaining a strong presence in Edmonton. And yes, a lot of them have expressed interest in joining our team. As a result of our Grand Re-Opening, we’ve hired new Executives and look forward to growing our team.
- What differentiates your office and agents from the competition?
Our office takes 皇冠体育app鈥� approach to real estate seriously 鈥� offering leading-edge technology and support with lower fees. This is attractive for those who are motivated and entrepreneurial because there is more of a payoff for the effort they put in. Agents who put in the time, who look for ways to improve themselves and their business, and who put their clients first thrive under this model. In addition to 皇冠体育app鈥� proprietary PrimeAgent marketing suite (which is AMAZING), our office offers in-depth training from local experts. Our Executives benefit from ongoing professional education offered by our broker (who is also a lawyer) plus one-on-one, high-performance training from a perennial top producer. 聽We cover the bases, from legal and marketing, to technology and client care. We don鈥檛 just want a brokerage with a lengthy roster, we鈥檙e focused on creating a centre of real estate excellence.
- What are your growth plans?
We anticipate spending the next year 鈥済etting the word out鈥� about the incredible value and experience we can offer as a 皇冠体育app franchise. 聽While we look to dramatically multiply our agent count, we鈥檒l focus on upholding our promise of providing expertise and superior service to our agents – investing in them, always.
- How was the Grand Re-Opening?
It was definitely a success! 聽People kept stopping by throughout the event and it was fascinating to talk to them and hear about their interest in 皇冠体育app. 聽Many of them were GLAD that 皇冠体育app was going to be here for a long time, even if they had no plans to leave their current brokerage. 聽Being part of a brand and a team that engenders that kind of industry respect was gratifying for us. We were proud. Just that simple. Proud of being a part of such a respected brand with an international footprint. We wore our colours with pride! 聽Building positive and productive relationships with more of our fellow industry members was a happy byproduct of our event.
We were so grateful that Alysia Heun, Vice President of Franchise Services for 皇冠体育app International joined us. She was BUSY, with many people hoping to learn more about the brand.
- What other events or community activities do you have planned?
We are going to host additional social evenings to dine, talk shop, and share insights. We will also be hosting educational sessions for industry members. 聽Our leadership team brings expertise that can benefit others, and we鈥檙e ready to share our experience and knowledge. We also plan to support community events throughout the region and volunteer as a team.
- Is there anything else about your philosophy that you would like to share?
We offer more than our competitors 鈥� all the technology, better support, experience and expertise PLUS lower fees. 聽Our Executives are motivated and empowered because they keep more of what they earn. We equip, train, and support our agents but they are otherwise free to innovate and succeed on their own terms. It鈥檚 an ideal recipe for true entrepreneurs. That鈥檚 the essence of our philosophy.
is located at 10006 164 Street NW, Edmonton. For more information, call (780) 757-5000 or email DarleneReid@realtyexecutives.com.
Pictured above, left to right: Richard Wight (one of the first owners of a 皇冠体育app franchise in Edmonton), Darlene Reid and Harj Dhaliwal, from Zolo Realty celebrating the Grand Re-Opening.
